With the increasing emphasis on the emotional needs of pets, overseas consumers' demand for various pet products is also on the rise. While cats and dogs are still the most popular pets among Chinese people, overseas, keeping pet chickens has become a trend among many people.
In the past, raising chickens seemed to be associated with rural areas. However, with the release of some research findings, many people have discovered that they had previously underestimated the intelligence level of chickens. Chickens exhibit intelligence in certain aspects similar to highly intelligent animals, and they have different personalities. As a result, keeping chickens has become a fashion for overseas consumers, and many treat chickens as pets. With the rise of this trend, products related to pet chickens have emerged.
01
Pet chicken-related products are selling well overseas
Recently, many sellers have found that products related to chickens are selling very well. Whether it's chicken clothes, diapers, protective covers, or chicken helmets, even chicken coops and cages, these related products are popular among overseas consumers on major platforms.
This may be related to the recent outbreak of avian influenza in the United States. It is understood that avian influenza cases have been found on poultry farms in multiple states in the United States, causing concerns that the avian influenza epidemic may break out nationwide. The avian influenza outbreak has led to a shortage of eggs, and more and more Americans are starting to raise chickens in their backyards.
According to Google searches, Americans' interest in the keyword "raising chickens" has significantly increased in the past few months and is about twice as high as the same period last year. On TikTok, videos with the pet chicken hashtag have reached a staggering 214 million views. Products related to chickens have also seen a greater surge during this time.
Among them, a pet chicken helmet priced at $12.99 has received nearly 700 reviews on the Amazon platform. Although the product is niche, it is still loved by many consumers.
The CEO of "my pet chicken" has also stated that since the outbreak of the pandemic, the company's sales have skyrocketed, with a 525% increase in April 2020 compared to the same period last year. After restocking, sales in July increased by 250% year-on-year.
Many overseas consumers believe that chickens are interesting animals. Watching them peck around in the grass or wander around the yard brings joy. And the cost of raising chickens is much lower than that of raising cats or dogs. Even after the pandemic is over, they still want to continue raising chickens.
02
A chicken collar priced at nearly $25
Some overseas sellers are also cashing in on this trend, with "my pet chicken" being one of them.
It is understood that "my pet chicken" is a company specializing in selling products related to pet chickens, providing everything from poultry to chicken coops and supplies, as well as offering everything needed to grow and maintain a backyard chicken flock.
According to SimilarWeb, as a niche seller, the website has accumulated a total traffic of 525,275 in the past three months, achieving excellent results in the industry. Moreover, most of its traffic comes from organic search and direct visits. In terms of social traffic, Facebook is its main source. The website has also accumulated many customer reviews and repeat purchases.
With the overall promotion of new consumer trends and the pet industry, the small pet market has also experienced rapid development. Currently, the small pet industry has reached a market size of nearly 10 billion yuan and is growing rapidly. Faced with the massive cat and dog pet market, sellers can also provide personalized customized products for niche pet markets based on market observations.
Post time: Dec-15-2023
